Star Wars Yoga: Downward Facing Wookie

This is an installment of Star Wars Yoga.

Dear Mr. Lucas,

Let me start off by saying that the response to SW Yoga has been huge in our test markets. It turns out that there is HUGE overlap between Yoga's Mystical-Breath-Spiritual-Brand and the Joseph Campbell Hero's Journey shit you used to write Star Wars. Tremendous Synergy there George; we were pleasantly surprised.

Attached here you will find another SW-Yoga Pose Concept we had our guys mock up. We are literally bouncy with excitement over here; the possibilities are endless. Did you know that lots of Yoga people talk about the three courses of Yoga? Possible resonance here with the the original three episodes? Just an idea. And it's not that I don't like the prequels, it's just that we've found brand loyalty starts and stops with Luke.

Ok, we'll keep it coming, but please get back to me quick on this George; I think our window might be limited on this one.

Regards,
Steve Jones, Senior VP
LucasFilm Marketing and Brand Strategy

Comments

[Traci]

If you need stand ins for those difficult poses, Matthew, may I direct you here:

http://yogabeans.com/

or if you just prefer nerdy yoga jokes with mild superhero overtones.

xo
T.

[Matthew Latkiewicz]

Traci! Holy god Yoga Beans is great! What I love is that this person has not taken the easy way out - just putting action figures in yoga poses - but has truly made something great by WRITING AN ENTIRE SCRIPT for each series. Hilarious. Thanks for the heads up.