Star Wars Yoga: Saber One

Dear Mr. Lucas, 

It has come to our attention here at LucasFilm that the Star Wars Brand has recently suffered in popularity.  Forgetting for a moment the bizarre animated film recently released, Star Wars merchandise sales have hit an all time low.   It is time for a dramatic rethinking of not only the SW brand itself, but also it's target audience.   For too long we have tried to sell action figures and lunch boxes to overweight "geeks" and "nerds".   This market has and will continue to be loyal, but we believe they are also saturated.

We propose a new marketing strategy and target: the 30-something, health conscious consumer who probably owns an Apple laptop and is trying to live "green".   In this effort, we would like to initiate a line of Star Wars Branded Yoga.   Attached you will find a design and concept study.

People who participate in yoga are one of the most cash-rich demographics in this country currently.   (The other large cash-rich group is people who watch golf - perhaps a Star Wars themed course?   Just an idea.)  We believe that if we can sell them on the idea that their yoga can be enhanced by the Star Wars brand, we will definitely have tapped a deep chakra of money.

Any thoughts?   We will continue to brainstorm and create new poses based on the Star Wars Universe.

Thanks George,

Steve Jones, Senior VP

LucasFilm Marketing and Brand Strategy

Comments

[andy]

somewhat on this topic:

i recently saw a car - actually, a blue jetta TDI wagon, same car i drive - that belonged to a dreadlocked vermont herbalist (nice guy) that had been rebranded as a "jedi" by taking the letters from JEtta & tDI and combining them.

seeing it gave me the interesting realization that our generation by in large learned as much about morality and spirituality from star wars as it did any organized religion.

or maybe that's just me.

[Monte]

I want to see Matthew in the "Downward Facing Wookie" position.

[Matthew Latkiewicz]

Andy - Definitely the mythical structure of Star Wars has stuck with me _way more_ than that of Catholicism; AND: if we can say that modern morality and spirituality = marketing, then holy crap yes Star Wars is the most important thing we have.

Monte - ask and ye shall receive.

[hodgman]

I support this, so long as you do not interfere with business at my Dark Crystal Pilates studio.

That is all.

[Kirsty]

Hi really like your Blog, what are you thoughts on hatha yoga? I also found this really good guide on yoga that I think I might get, do you know any one that has got it and if it is any good? Here is the link http://budurl.com/runnersyoga

[Ayurveda]

Hi.
This is very adorable blog.
Thank you to share this one with whole world.

This is one of my articles about Ayurveda..

http://healthmad.com/alternative/ayurveda-2/