This is an installment of Star Wars Yoga. We are following a correspondence between George Lucas, creator of Star Wars, and Steve Jones, Senior VP, LucasFilm Marketing and Brand Strategy. Currently, to shore up the flagging brand, Mr. Jones has proposed launching a line of Star Wars branded yoga.
From the Desk of George Lucas
First off: what exactly is Yoga? Is that some weird fan fiction version of Yoda? I suppose the 'g' sort of looks like a downward 'd'. Is that what this is? Fuck, those people are weird.
From the Desk of Steve Jones, Senior VP
LucasFilm Marketing and Brand Strategy
Dear Mr. Lucas,
Perhaps you should just let us take the lead on this one. I think you maybe are better suited to the creative stuff, let us lackeys worry about making money.
Yoga is a millennia old physical and spiritual practice that originated in India way way before Star Wars btw (and yes, I am aware that technically Star Wars also happened a long time ago... actually, mental note: possible synergy there.)
It will probably be lost on you, but attached is another SW-Yoga Pose Concept. We tested this one in the 30 - 40 set, and let me tell you: the guys at least went berserk.