Star Wars Yoga: Reclined Jabba with Reclined Jabba, Salacious Crumb Variation

This is an installment of Star Wars Yoga. We are following a correspondence between George Lucas, creator of Star Wars, and Steve Jones, Senior VP, LucasFilm Marketing and Brand Strategy. Currently, to shore up the flagging brand, Mr. Jones has proposed launching a line of Star Wars branded yoga.

From the Desk of Steve Jones
Senior VP, LucasFilm Marketing and Brand Strategy

Dear George,
Maybe a series of poses based on the Force and another based on the Dark Side? Double the revenue stream potential?

Best,
Steve

From the Desk of George Lucas

Dear Steve,
Jabba has NOTHING to do with the Dark Side of the Force. Please rewatch Return of the Jedi before writing me any more letters.

GL

MemeCast 4: MORE ADORABLE CAT

This is an episode of MemeCast - chock full of viral; AND chock full of cats! :-)

MemeCast 3: ADORABLE CAT

This is an episode of MemeCast - an internet video blog making the most Viral Videos on the WWW; I understand viral (lol) and that's why my videos are actually viral videos and not just videos that are viral.

Star Wars Yoga: Speeder Bike & Revolved Speeder Bike

This is an installment of Star Wars Yoga. We are following a correspondence between George Lucas, creator of Star Wars, and Steve Jones, Senior VP, LucasFilm Marketing and Brand Strategy. Currently, to shore up the flagging brand, Mr. Jones has proposed launching a line of Star Wars branded yoga.

From the Desk of Steve Jones, Senior VP
LucasFilm Marketing and Brand Strategy

Dear Mr. Lucas,

Included here is a continuation of the Star Wars Branded Yoga series. Exciting new development: we've started hosting free SW Yoga around Los Angeles and the turnouts are incredible. As a class, it almost teaches itself - the teacher instructed them in some Jedi philosophy and meditation (or what we're calling Jedi philosophy and meditation - no one we spoke with in The Continuity Dept. is actually clear about what Jedi philosophy actually is. They recommended just saying a lot of Buddhist mumbo jumbo and throw in the word force a lot. Totally worked btw); and then introduced the core poses (what we've been showing you here).

I guess what I'm saying here George is: growth market.

Best,
Steve Jones