This is an installment of Star Wars Yoga. We are following a correspondence between George Lucas, creator of Star Wars, and Steve Jones, Senior VP, LucasFilm Marketing and Brand Strategy. Currently, to shore up the flagging brand, Mr. Jones has proposed launching a line of Star Wars branded yoga.
From the Desk of Steve Jones
Senior VP, LucasFilm Marketing and Brand Strategy
Maybe a series of poses based on the Force and another based on the Dark Side? Double the revenue stream potential?
From the Desk of George Lucas
Jabba has NOTHING to do with the Dark Side of the Force. Please rewatch Return of the Jedi before writing me any more letters.