This is an installment of Star Wars Yoga. We are following a correspondence between George Lucas, creator of Star Wars, and Steve Jones, Senior VP, LucasFilm Marketing and Brand Strategy. Currently, to shore up the flagging brand, Mr. Jones has proposed launching a line of Star Wars branded yoga.
From the Desk of Steve Jones
Senior VP, LucasFilm Marketing and Brand Strategy
Dear George,
Maybe a series of poses based on the Force and another based on the Dark Side? Double the revenue stream potential?
Best,
Steve
From the Desk of George Lucas
Dear Steve,
Jabba has NOTHING to do with the Dark Side of the Force. Please rewatch Return of the Jedi before writing me any more letters.
GL
Yes! I was waiting for the Jabba poses.
Posted by: Jim Keith | December 01, 2008 at 08:21 AM
Indeed. Jabba doesn't have many poses; but the ones he has are IMPORTANT.
Posted by: Matthew Latkiewicz | December 02, 2008 at 07:50 PM
If I may, I would also like to make a future Star Wars Yoga request, and that is something featuring Ewoks. Bonus points for using the phrase "yub-yub."
Posted by: Jim Keith | December 08, 2008 at 09:08 AM
This is a great resource. I shall share this with my colleagues at school and the neighboring primary school.
Posted by: Yoga schools | December 15, 2008 at 01:34 AM
SENSACIONAL!!! JÁ ESTOU PRATICANDO, AHAHAHAHAH!!!
Aayla
CJMG
Posted by: Aayla Secura | January 26, 2009 at 04:35 AM
I do not speak Spanish, but the language of AHAHAHAHAH is of course universal. Thank you my friend.
Posted by: Matthew Latkiewicz | January 26, 2009 at 06:29 AM