This is an installment of Star Wars Yoga. We are following a correspondence between George Lucas, creator of Star Wars, and Steve Jones, Senior VP, LucasFilm Marketing and Brand Strategy. Currently, to shore up the flagging brand, Mr. Jones has proposed launching a line of Star Wars branded yoga.
From the Desk of:
Steve Jones, Senior VP, LucasFilm Marketing and Brand Strategy
Dear Mr. Lucas,
First, our apologies for forcing (no pun, seriously) that Star Wars Yoga class on you and your staff. We honestly thought that if you tried it, you would not only like it, but also maybe it would help with the increasing neck circumference thing.
We had no idea about the old stick ball injury and sorry we re-aggravated it with the TIE fighter poses. As you can see from the images attached, it's meant for the elbows to be up and I think the instructor was just trying to help.
Please don't hold your experience against our little project - it's taking off otherwise
Best,
Steve
I have no idea about Star Wars Yoga.I hearing this word first time.I like to get the basic details about it.Could you provide me?
Posted by: yoga schools | January 09, 2009 at 08:58 PM
You know, this would make a great tshirt -
On the front, the multiple poses of star wars yoga. (Maybe styled like a brady bunch t)
Just sayin.
Posted by: s | January 21, 2009 at 10:18 AM
Genius.
Posted by: Tod Robbins | January 21, 2009 at 03:32 PM
s - ARE YOU READING MY MIND?
Tod - thank you sir.
Posted by: Matthew Latkiewicz | January 22, 2009 at 07:37 AM
Dude's facial expression MAKES this blog.
Posted by: NerdFever | January 30, 2009 at 08:50 AM