This is an installment of Star Wars Yoga. We are following a correspondence between George Lucas, creator of Star Wars, and Steve Jones, Senior VP, LucasFilm Marketing and Brand Strategy. Currently, to shore up the flagging brand, Mr. Jones has proposed launching a line of Star Wars branded yoga.
From the Desk of:
Steve Jones, Senior VP, LucasFilm Marketing and Brand Strategy
Dear Mr. Lucas,
First, our apologies for forcing (no pun, seriously) that Star Wars Yoga class on you and your staff. We honestly thought that if you tried it, you would not only like it, but also maybe it would help with the increasing neck circumference thing.
We had no idea about the old stick ball injury and sorry we re-aggravated it with the TIE fighter poses. As you can see from the images attached, it's meant for the elbows to be up and I think the instructor was just trying to help.
Please don't hold your experience against our little project - it's taking off otherwise