This is an installment of Star Wars Yoga. We are following a correspondence between George Lucas, creator of Star Wars, and Steve Jones, Senior VP, LucasFilm Marketing and Brand Strategy. Currently, to shore up the flagging brand, Mr. Jones has proposed launching a line of Star Wars branded yoga.
From the Desk of:
Yoga SUCKS. I don't really care what you people say - it is neither therapeutic nor fun; and I'll be honest with you - contorting myself so that I resemble one of my spaceships is just simply weird.
That being said, I am open to the brand growth opportunities. I looked at your numbers for Ashtanga and Bikram Yoga (not sure why there are different yogas--it's all pretzel freaks to me); and I think there is opportunity here. Do you remember when nobody believe that Star Wars would be a hit, but Steven Spielberg told everyone that it would be and he was right? Do you remember that? I do. And guess what? Star Wars was a total hit.
P.S. Sure, whatever, the X-Wing poses are cool.