This is an installment of Star Wars Yoga. We are following a correspondence between George Lucas, creator of Star Wars, and Steve Jones, Senior VP, LucasFilm Marketing and Brand Strategy. Currently, to shore up the flagging brand, Mr. Jones has proposed launching a line of Star Wars branded yoga.
From the Desk of:
LucasFilm Marketing and Brand Strategy
Dear Mr. Lucas
It was you who first taught me that it doesn't matter if your product sucks. What matters is how geeky your fans are. And our market research is showing that Yoga people have a lot of untapped geek-type commitment simply waiting for someone to provide them Yoga stuff to buy.
These most recent poses made us think: Yoga Inspired Action Figures? Update the 80s toys so that they have more than 4 bodily joints total?