This is an installment of Star Wars Yoga. We are following a correspondence between George Lucas, creator of Star Wars, and Steve Jones, Senior VP, LucasFilm Marketing and Brand Strategy. Currently, to shore up the flagging brand, Mr. Jones has proposed launching a line of Star Wars branded yoga.
From the Desk of:
George Lucas,
LucasFilm
Dear Steve,
Yoga SUCKS. I don't really care what you people say - it is neither therapeutic nor fun; and I'll be honest with you - contorting myself so that I resemble one of my spaceships is just simply weird.
That being said, I am open to the brand growth opportunities. I looked at your numbers for Ashtanga and Bikram Yoga (not sure why there are different yogas--it's all pretzel freaks to me); and I think there is opportunity here. Do you remember when nobody believe that Star Wars would be a hit, but Steven Spielberg told everyone that it would be and he was right? Do you remember that? I do. And guess what? Star Wars was a total hit.
P.S. Sure, whatever, the X-Wing poses are cool.
George Lucas
Extended Toes is a nice touch to this soon-to-be-classic pose
Posted by: Sam Beebe | January 23, 2009 at 11:28 PM
Agreed - you got to extend all the way through this pose. The X-Wing doesn't collapse when it gets to its laser beams; and neither should you when you get to your toes.
Posted by: Matthew Latkiewicz | January 26, 2009 at 06:26 AM
This looks like a fairly advanced pose!
Posted by: izzy | January 30, 2009 at 08:43 AM
I love this series.
Posted by: Stephen Parker | February 01, 2009 at 07:54 AM
Stephen - thanks for checking it out... I hope to move the whole venture over to SqSp soon ;-)
Posted by: Matthew Latkiewicz | February 02, 2009 at 08:23 AM
Seriously funny! You guys should definitely think of adding one about "Darth Vader Breathing Exercise"! It's very similar to Ujjayi Pranayam. I use the analogy when describing it to my yoga students all the time :)
Posted by: Jessica | February 03, 2009 at 07:10 AM
Yogis and Jedis are pretty much working toward the same goals! Yoda would be the ultimate yoga master.
Posted by: Eva | February 03, 2009 at 09:19 AM
Jessica - TOTALLY. My teacher made the same reference when she introduced Ujjayi breathing.
Now if I can only find a Vader helmet....
Eva - it is true; similarly: my yoga teacher Amy would be the ultimate Jedi master.
Posted by: Matthew Latkiewicz | February 04, 2009 at 09:20 AM
Hi.
This is very adorable blog.
Thank you to share this one with whole world.
This is one of my articles about Ayurveda..
http://healthmad.com/alternative/ayurveda-2/
Posted by: Ayurveda | August 06, 2009 at 03:43 PM
Hi.
This is very adorable blog.
Thank you to share this one with whole world.
This is one of my articles about Ayurveda..
http://healthmad.com/alternative/ayurveda-2/
Posted by: Ayurveda | August 30, 2009 at 01:26 PM