This is an installment of Star Wars Yoga. We are following a correspondence between George Lucas, creator of Star Wars, and Steve Jones, Senior VP, LucasFilm Marketing and Brand Strategy. Currently, to shore up the flagging brand, Mr. Jones has proposed launching a line of Star Wars branded yoga.
From the Desk of:
Steve Jones,
Senior VP,
LucasFilm Marketing and Brand Strategy
Dear Mr. Lucas
It was you who first taught me that it doesn't matter if your product sucks. What matters is how geeky your fans are. And our market research is showing that Yoga people have a lot of untapped geek-type commitment simply waiting for someone to provide them Yoga stuff to buy.
These most recent poses made us think: Yoga Inspired Action Figures? Update the 80s toys so that they have more than 4 bodily joints total?
Best
Steve
I just found your blog. Great articles and well written. Thanks so much. Namaste!
Posted by: Crystal Singing Bowls | May 05, 2009 at 08:31 AM
weird
Posted by: Hermione | June 23, 2009 at 11:05 AM
Hi.
This is very adorable blog.
Thank you to share this one with whole world.
This is one of my articles about Ayurveda..
http://healthmad.com/alternative/ayurveda-2/
Posted by: Ayurveda | August 30, 2009 at 01:25 PM